Indiegogo is about to revolutionize the crowdfunding game with its new 'Express Crowdfunding' initiative, and it's a game-changer for creators!
The wait is over! Indiegogo, a leading crowdfunding platform, is addressing a major pain point for creators by allowing them to ship their products during an ongoing campaign. No more waiting until the campaign's end to start fulfilling orders!
Maciej Kuc, an Indiegogo spokesperson, explained to The Verge that this change is a result of Indiegogo's recent acquisition by Gamefound, a board game crowdfunding company. The new infrastructure, originally designed for Gamefound, assumes a typical crowdfunding process where creators raise funds to bring a product to life, with a two-week gap between the campaign and the pledge manager phase.
However, Indiegogo's current system has faced delays, as seen in Ayaneo's campaign for its Pocket AIR Mini retro gaming handheld. Ayaneo's plan to ship by November's end was delayed due to platform policies, pushing the shipping date to around December 10th.
But here's where it gets controversial: Indiegogo's new Express Crowdfunding format aims to address these delays, allowing creators to ship products sooner. It's a bold move that could spark debate among crowdfunding enthusiasts.
And this is the part most people miss: Indiegogo's new owner, Gamefound, has brought fresh perspectives and technology to the table, challenging the traditional crowdfunding model.
Indiegogo's Express Crowdfunding format is expected to launch in early February, and it's a game-changer for creators looking to streamline their campaigns and get their products into the hands of backers faster.
So, what do you think? Is this a much-needed innovation or a risky move? We'd love to hear your thoughts in the comments!
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